Mass mailings are an effective and economical way for businesses to reach new clients, drive sales, and share their current services, products, and promotions. Mass mailings can be prepared and completed in-house, through the post office, or by a professional mass mailing service. There are many options for sending letters, postcards, booklets, and customizable mail pieces of all shapes, sizes, and varieties. A reputable mass mailing professional can help you design and complete a high-quality and cost-effective mass mailing campaign. Here are six reasons to utilize mass mailings in your business marketing strategy.
1. Mass Mailings are Cost-Effective
Mass mailings allow you to reach potential clients and customers for as little as a few cents per contact. Even a modest budget of a few hundred dollars can reach thousands of consumers and prospective sales. That is a significantly lower cost than most lead-generation services.
2. Mass Mailings are Highly Customizable
You can include nearly any text, image, design, or media in your mailing depending on your goals and branding. You control the message and you control how it’s distributed. Many mass mailings allow you to include booklets, small gifts, or anything else you want to share with your target audience.
3. Mass Mailings are Precise
Mass mailings allow businesses to control exactly who receives what type of promotional materials and when. Mailing lists are generated in-house, purchased, or compiled from existing sources. Mailings can target specific cities, individuals, dwellings, or recipients with key characteristics.
4. Mass Mailings are Trackable
Because mass mailings allow you to precisely target your audience, you can easily track your response rates and return on investment. Simply track relevant statistics before, during, and after a mass mailing campaign to see how it impacts your bottom line. You can also directly ask clients if they’ve received any mailings from you; or include unique promotional codes, offers, coupons, discounts, and incentives that’ll drive new business while allowing you to easily track your results.
5. Mass Mailings are Fast and Convenient
Unlike traditional methods of generating business such as cold-calling, networking, or shooting commercials, mass mailings are highly automated and require minimal cost or involvement once they are initially set up. Once you finalize an initial draft of what to send, it is extremely easy to scale a single mailing piece into a campaign that can reach hundreds, thousands, or millions of addresses. You can easily adjust mass mailing campaigns in scope and scale without affecting the existing operations of your business, and results and changes can be observed in real time with only a few days of turn-around.
6. Mass Mailings Work
The best reason to use mass mailings is that they work! Despite the boom in digital advertising people still regularly check their mail. Receiving a tangible piece of mail lets potential customers know you’re an established business that values them enough to send them something substantive. People will also keep physical mail if they like your offer, creating long-term business potential.
No matter the industry, companies should utiilize mass mailings because of the numerous benefits if offers.