Trucking companies are chiefly concerned with obtaining leads and booking jobs. They rely on drivers who can carry loads for them. This has traditionally led trucking companies to search for load drivers or engage directly with free-agent truckers or intermediate brokers. The trucking industry both directly and indirectly affects every other industry so trucking companies must be able to find qualified load drivers. Below, we have brainstormed and thought up 3 unique ways trucking companies can find load drivers.
1: Trucking Schools
When trucking companies make contacts inside CDL vocational schools, they can obtain direct access to new drivers who are anxious to take loads for low rates. Although these new drivers may be best suited for low-value loads or low-priority loads with acceptable delays, it is another resource to consider.
The trucking schools are also anxious to provide their students with immediate work opportunities to pay for their living expenses. Obtaining valuable experience, getting paid, and building connections to obtain more jobs in the future create manifold incentives for students to do a good job.
Although there is a chance of rookie mistakes, trucking companies can mentor these students and even contract with talented workers before they sign with another company.
Trucking companies can also access students by setting up their own CDL training courses. This method would ensure that the new drivers are trained to the company’s standards. Even if the drivers decide to enroll in another course in the region, promoting the school and collecting contact information can produce valuable leads.
2: Load Boards
Trucking companies can use load boards to seek out load drivers even if they don’t plan on hiring them directly. Load boards generally provide a way to reach employees willing to work on contract. Trucking companies can generate leads and keep a pulse on truckers who apply, only calling them when they have available loads to haul.
There are a number of load boards that are affordable and allow trucking companies to reach a nationwide labor force. By building up interest in load boards and finding truckers who are not already contracted to full-time work, it is easier for trucking companies to create competition when they need particular load drivers.
3: Constant Contact
Trucking companies can stay in constant contact with truckers by sending them useful emails with helpful advice. These emails can also link to a page on their website where they can post available loads and allow drivers to bid for the jobs. This method would provide support to truckers on everything from the best brands of tires to dealing with adverse weather.
Trucking companies can provide a news feed that keeps truckers interested and coming to their website to check on loads available. The more truckers that come means the more competition for hauling loads. These simple economic factors will make it more profitable for trucking companies to book jobs.
Trucking companies can also generate money from web traffic by selling ads. These sponsored ads can pay for the freelance journalism used to attract the interest of truckers in bulk email campaigns.