Business & Finance

4 Ways to Increase Your Business’s Online Visibility and Boost Sales

It does not matter whether your business has just started or is a well-established one, it can be hard to get noticed online. Marketing Data Expert Statista estimates that worldwide retail ecommerce sales will exceed $1 trillion $6.54 trillion in 2023, you can’t afford to be left behind!

Here’s a list of 4 easy ways to increase your brand’s visibility online, so you can cash in on a piece of the lucrative online sales pie.

1) Prepare a Press Release

Press release this oneA great way to attract positive attention to you company is to. Press releases should be concise, clear and polished. This will allow journalists to quickly write about your company or new product. Your headline should be concise and catchy. Include your city if it has a physical store. 

A photo can help you make your press release stand out. It will also increase readership by up to 92%. Write a Press Release here.

2) Create a Social Media Strategy

You need to make sure your brand is relevant on social media for customer engagement. This can be done by creating a strategy for social media. You will need to find out where your customers are online, such as Facebook, Tiktok and Instagram. Also, what content is most interesting for them. Once you’ve established key platforms to target, you should create a content release schedule. 

The 4-1-1 Rule is a good way to get maximum results. It states that you should publish 4 original pieces and 1 repost (from another customer, brand or influencer) for every post. By doing this, you can create content that is both self-serving and engaging for consumers.

3) Open to partnership

Youtube influencers and Youtube personalities can make a big impact on brand visibility in the age of social media. Find out what kind of people your target audience admires and contact them about a potential partnership. While some influencers may charge a large fee to endorse the products, others will happily accept the product at no cost. 

Influencers who have a large following increase visibility. However, social media personality endorsements can increase brand credibility. Your followers will see their endorsement as an approval of you buying from them. 

4) Go Mobile

We’re constantly on the move and now spend more time than ever online shopping via our phones. For that reason, it’s vital that your online pages and store are optimized for mobile if you don’t want to alienate your client-base. To check if your site is optimized for mobile, use the Google Mobile-Friendly Test

Consider moving to an e-store that is more mobile friendly if your existing e-store doesn’t perform well on mobile. mobile-friendly platform Shopify is one example.

By utilising the four techniques discussed above, you can quickly and easily increase your brand’s online visibility and drive up your online sale percentages.