Whether your business is brand new or already established, getting yourself noticed by consumers online can be a real challenge. But with Marketing Data Expert Statista estimating that retail ecommerce sales worldwide will reach $6.54 trillion in 2023, you can’t afford to be left behind!
Here’s a list of 4 easy ways to increase your brand’s visibility online, so you can cash in on a piece of the lucrative online sales pie.
1) Create a Press Release
A press release, like this one, is a great way to draw positive attention to your company. A short, sharp and shiny press release will give journalists all the info they need to easily write a piece on your business or product launch. Keep paragraphs and your headline brief and punchy and be sure to include your local city, if you have a brick-and-mortar store.
For the biggest impact, also add a picture, as this can increase engagement with your press release by up to 92%. Learn how to write a press release here.
2) Create a Social Media Strategy
For customer engagement, you need to keep your brand relevant on social media. One way to do this is to sit down and plan a social media strategy. This involves analysing where your customers hang out online (Facebook, Tiktok, Instagram, etc) and what kind of content interests them. Once you’ve established key platforms to target, you should create a content release schedule.
For best results, follow the 4-1-1 rule, which suggests for every self- promotional post, you should post 4 pieces of original content and one repost from another brand, customer or influencer. This will help you balance self-serving posts with content that consumers will enjoy engaging with.
3) Be Open to Partnerships
In the age of social media, Youtube personalities and other influencers can have a powerful impact on your brand visibility. Do your research to identify the type of person that your customer base admire and approach them for a possible partnership. Though some influencers will demand a hefty fee, many are happy to simply receive the product for free in exchange for an endorsement.
Not only do posts from influencers with a lot of followers increase your visibility, but social media personalities can also increase the overall credibility of your brand, with their fans seeing their endorsement as a stamp of approval to purchase from you.
4) Go Mobile
We’re constantly on the move and now spend more time than ever online shopping via our phones. For that reason, it’s vital that your online pages and store are optimized for mobile if you don’t want to alienate your client-base. You can test your website to see whether there are any bugs for mobile users with the Google Mobile-Friendly Test.
If you find that your current e-store does not perform well via mobile, consider moving to a more mobile-friendly platform, such as Shopify.
By utilising the four techniques discussed above, you can quickly and easily increase your brand’s online visibility and drive up your online sale percentages.