Backlinks, in simple terms, are links between different websites. These are the hyperlinks placed in the content that connect one web page with another webpage. But it is not merely the linking that people crave backlinks for. Backlinks are a ranking factor and impact SERP rankings. People are looking to buy backlinks in USA in great numbers. But is it worth to spend money on buying backlinks?
Many people believe that buying backlinks leads to Google penalties. How truth-sodden is this statement? To understand this, we must first look at how backlinks and search ranking works.
The relation between Backlinks and search ranking!
At core, the whole internet works like this – data like websites, songs, videos, etc. get stored on the servers, this data gets retrieved by people using web browsers, applications, and the internet. The content and the people find each other using search engines.
Search Engines like Google create a database of the data around the world using Crawlers. Crawlers are algorithms that look for content over the servers. How does it look for the content? It has a key and it looks for the lock. This lock is what we call SEO. SEO helps websites update themselves into the search engine database and this is why businesses spend so much on SEO. You may try out today seeking expert’s help.
So, when people type something on Google, Google starts looking for a possible solution in its database and represents the result on the SERP. But things are not this simple. A million articles might be out there for a single user query. So, whom should it rank higher? For this, it uses Ranking Factors.
There are hundreds of Ranking factors out there and only a few are known to the world. One of these ranking factors is Backlinks. But having backlinks alone is not enough. The quality of backlinks matters too.
Is buying backlinks a bad choice?
In the early 2010s backlinks had gotten a bad reputation. Because people knew about backlinks being a direct ranking factor, they started buying backlinks in huge numbers to manipulate the search results. And because Google algorithms were not strong back then, their strategy worked. But consequently, because backlinks were so cheap, poor quality started coming up the search page. It needed to be tackled and the response came with several Google updates.
Back then Google strictly had warned against buying backlinks. It was because people were buying low quality spammy backlinks in an urge to rank higher quickly. This is not so now. Spam backlinks get easily identified by Google and thus it does not work. Backlinks with higher PA and DA scores pass the test alone. Many big businesses buy backlinks in the USA and around in a legit way to boost their business ranking. And it works gracefully.
The purpose of the internet is to help people. If you have quality content that you want to share with others and provide them value, you may buy quality backlinks in USA to help your business. It is totally legit as far as you are working with the intention to help people. Google does not want poor quality shallow content to come up. Thus, you maytry out today and reach out to some expert companies that can help you gain a digital boost using Whitehat ways. The idea is to not fool the crowd.
While getting backlinks, make sure you buy those with a high DA and PA score. Low quality links do nothing except harming your website. If you think your website’s ranking has dropped due to spam backlinks, you may use Google Disavow Tool.