Swimming Against The Tide, Disney Takes Wokeness To A New Level

Harrison Rogers at RealClearPolitics

If you thought that “woke” culture couldn’t get worse, think again. The Walt Disney Company, both in public and backstage, is taking “wokeness” to an entirely new level by threatening millions upon millions of children with propaganda.

The first was that of Disney CEO Bob Chapek, who criticized Florida Governor. Ron DeSantis was upset about HB1557. This reaffirms parents’ rights to education, and prohibits teachers from introducing personal politics into learning in early childhood. (And, yes, you can still “say gay” in Florida.) Then, there was Vivian Ware, Disney’s diversity and inclusion manager, promoting transgenderism and pansexuality in Disney content.

The entertainment company is now removing all mentions of traditional gender roles – boys and girls, men and women – at theme parks.

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While Disney’s wokeness is hardly new and unfortunately not surprising, the company’s resonance among America’s youth makes it deeply disturbing nonetheless. Disney has reached millions of U.S. youth, which is unlike many other woke corporations. Disney plans to raise its paid global subscriptions to 350,000,000 by 2024.

Today’s content by Disney will influence tomorrow’s young people. They will be influenced by it, and insidiously they will embrace liberal politics through subtle messaging and subliminal messages. The legacy of this wilful state will continue on into the future. It may even become more extreme over time.

There is however a positive side. The bright side is people – individual consumers making their own decisions. People will eventually recognize Disney for the political entity it has become and reject the company’s blatant propaganda. While transgenderism, pansexuality and other fringe concepts may seem important to some left-leaning consumers, they are not top priorities for most American customers. Disney is shrinking its market share – perhaps unknowingly and perhaps not yet, but the company’s audience will shrink.

We’re seeing the early signs already – even at Walt Disney World. According to Jose Castillo, a current Walt Disney employee who is running for Congress in Florida, a “silent majority” of Disney staffers does exist, and those staffers reject woke politics. While it’s troubling that they are forced to be “silent” in the first place, many Disney employees oppose the political agenda of Chapek and other executives.

There’s a reason why Gov. DeSantis is now targeting Disney’s special privileges in Florida, a state where registered Republican voters outnumber Democrats by 100,000 for the first time ever. There is a popular mandate for anti-woke politics, especially when children’s futures are at stake. The net increase in Republican registrations in Florida since 2018 has been more than 363,000. That’s no small feat.

I’ve seen the popular mandate in person. My organization, Freedom Key Society, recently hosted a “Freedom Fight Night” in Miami, bringing together Ultimate Fighting Championship legends like Frank Mir and Tito Ortiz to celebrate American freedom. The event was a resounding success, mobilizing grassroots support in Florida that even we didn’t know existed.

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People in towns and cities across America – especially parents – are simply fed up with the constant politicization of everyday life. They don’t want woke Disney shows; they just want quality content to keep their children occupied.

For that same reason, the Daily Wire is pouring $100 million into children’s content that can rival Disney. Conservative commentators such as Ben Shapiro, who are conservatives, recognize that the anti-woke mandate. They recognize that nearly two-thirds of Americans (including most Democrats) support bills like HB 1557 over Disney’s partisan talking points. If 65% of Americans think corporate wokeness is too extreme, then companies such as Disney must swim against the tide.

Mark my words: Wokeness will lose – maybe not this month or a year from now, but the numbers don’t lie. We have too many people in our favour.

Most Americans don’t want a trans Cinderella. Most Americans don’t care for a pansexual Lion King. They just want Cinderella and the Lion King – full stop.

Real Clear Wire granted permission to syndicate.

Harrison Rogers, founder and CEO at Arizona’s HJR Global is a serial entrepreneur as well as an angel investor.

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