Think of a company model that exploits people’s anger for clicks. Emotions like love and anger can be useful to extract and you will know if they are disinterested.
This applies to both Facebook and those who criticize it. The innocuous revelations of Frances Haugen, the whistleblower, have made journalists scream. They want you to believe this is a unique model for social media sites and that they are driven by expansion. The Washington Post This week, Facebook published an article on how its algorithms categorize “angry” emojis in a different way to regular “likes”. This encourages users to see “more emotive and provocative content in their news feeds.”
Internal documents show that Facebook began to rank emoji responses five times higher than likes in 2017. This was the theory: People who responded to emojis with a lot of enthusiasm tended to be more active, which is crucial to Facebook’s continued success.
What is the answer? Post Facebook algorithms rank “love” emoticons higher than “like” emoticons when it comes to deciding what other people see. This is something that others have failed to notice. The use of “love” emojis was far more common than that of “angry”, with 11 billion clicks per week, compared to 429 million. Each post within a feed is assigned a score. This translates into placement in the feed. The algorithm was created to appreciate strong emotions, and to show this type of content to others.
This changes everything! In deciding content for news feeds, the “love” reaction is as crucial as the “anger”. pic.twitter.com/7ATJD4WNXL
— Byrne Hobart (@ByrneHobart) October 26, 2021
You have to love the irony of the negative framing here, what’s not said, is that the love&care emojis also get 5x value.
A deeper data science point is that these are treated as “higher value” because they are rarer, so it is a stronger signal from the user https://t.co/ygGcc4cx6b
— Aishvar (@AishvarR) October 26, 2021
It’s pretty much the same as how news media works: Online publications are motivated to create headlines and promote materials that encourage readers to click. Their To encourage readers to engage with content for as long as they can, place a piece of the article in a busy marketplace. Facebook engineers are aware of these fundamental incentives when creating algorithms. The problem is that these basic incentives are not enough to motivate engineers at Facebook who create algorithms. Post These revelations were viewed by others as explosive and Zuckerberg was portrayed as Frankenstein, while Facebook is a monster. This narrative—that Facebook deliberately sows division in such a profound way that it ought to be regulated by Congress—is one with plenty of staying power. The media realized that when choosing how to format coverage of Russian interference and the Cambridge Analytica scandal back in 2016–2018. Ironically, Facebook coverage in such a negative manner might be considered unethical. Drive traffic For some of these news sites, click here.
Favoring “controversial” posts—including those that make users angry—could open “the door to more spam/abuse/clickbait inadvertently,” a staffer, whose name was redacted, wrote in one of the internal documents. A coworker replied.“It is possible.
This warning was accurate. Data scientists at the company confirmed this in 2019. There was a high likelihood that posts that caused angry reactions were filled with misinformation, toxicity and poor-quality news.
There are many items that can appear on someone’s newsfeed that might cause anger. These include videos showing police brutality of innocent citizens, government suppression of demonstrations like the one in Hong Kong or disclosures of data breaches and unlawful state snooping. Each of these situations could have resulted in virality due to the powerful reactions they evoked.
Haugen stated earlier in the week to the British Parliament that Facebook “has been unwilling to accept even just a small sliver profit being sacrificed to safety” and that anger and hatred are the best ways to grow Facebook. It’s also true for media companies, she should add.