For decades, American habitues of marijuana consumption have called it getting stoned, getting high, getting baked, lighting it up, taking a puff and other colorful terms from the counterculture.
In a stab toward 21st century parlance, though — what she calls “pot future” as opposed to “pot past” — Jody Hall, creator of the local Goodship lines of pot edibles, is calling it “pre-boarding.” As in, show up to a Goodship event, get “pre-boarded” and enjoy the show.
The show, in this case, is a lecture called “Where Are The Extraterrestrials?” by Dr. Seth Shostak, senior astronomer at the Search For Extraterrestrial Intelligence (SETI) Institute in Mountain View, California. Shostak delivers the lecture, as part of Goodship’s Higher Education series, 7-10 p.m. Thursday, Feb. 9, at Melrose Market Studios, 1532 Minor Ave.
“I still don’t know much about the Goodship except the one called Lollipop,” said Shostak, reached by phone at his California office. He had no idea Goodship was connected to pot. “That, I didn’t know,” he said. “They said they would give me directions to take the bus down to [the venue] and have a tuna sandwich.”
Hall didn’t start out with pot on her mind. She guided Starbucks publicity through the early years of Howard Schultz’s leadership. She credits Schultz, and the team working with them both, for shaping her notion of a business brand as a distinctive entity, expressed as much, if not more, through events, than through advertising and sales.
After Starbucks, Hall started Cupcake Royale, marketing cupcakes using the lessons she learned from Schultz.
“I was inspired by the notion of a neighborhood bakery and coffee house,” she said. “A neighborhood gathering place, like Starbucks. [Baked goods] made from scratch, real ingredients. We buy flour, berries, from farmers in this state.”
After pot became legal in Washington, she applied for a license to sell to pot edibles. Goodship products are now sold in pot stores around the state.
“I have an extensive background in baking and making delicious, consistent yummy products,” she said, and started with that.
“Goodship has the ability to chart a path and lead culture around a new future of how we talk about marijuana in our culture. We drink coffee, we eat cupcakes,” Hall said. “We drink wine and beer and spirits. And smoke cigarettes. Why not marijuana, when it’s actually less harmful than all of those things?”
Her vision for pot emphasizes “Human connection first and foremost,” she said, “but also our senses. I feel like we’re running along, just cruising, easy; we’re not truly connecting to other people,” she said. “Our phones are out. We’re distracted… Pot disconnects the clutter in our brains. We pay attention to what’s in front of us. Present in that moment.
“I grew up drinking the Drugs Are Bad Kool-Aid. As I built up my cupcake business, I realized, I’m hiring all these great artists, who prefer to partake in marijuana versus alcohol, and they’ve got all these great ideas and they’re choosing a less conventional path, than I did, and I began to appreciate the difference; such a difference in style.
Shostak said SETI’s own biggest changes over the few decades, comes in terms of the technology being applied.
“We’re looking for a needle in a haystack, and it’s great when you can look with a big shovel instead of a teaspoon,” he said. “So the technology’s getting better, that doesn’t mean that you find anything, but it does mean that the chances that you’ll find something soon are higher.
“The other big change is that we now know that planets, are as common as cheap motels, right? There are planets around almost every star, and maybe one star in five has a planet that life could survive on, that at least augurs well for the possibility of some cosmic company.”